VMware Partner Exchange 2012 conference coverage

VMware Partner Exchange 2012 will bring VMware channel partners together to learn about the company’s upcoming releases and how to build a business around its existing product line.When the first VMware Partner Exchange took place, in 2008, the company’s sole focus was server virtualization. VMware View was brand new, “cloud” was little more than a buzzword and the mobile enterprise revolved around BlackBerry. But today, VMware is heavily involved in desktop virtualization, cloud computing and the consumerization of IT. This expansion presents new opportunities for VMware channel partners, but also some challenges. With all these products and technologies, it can be hard to keep up.VMware channel partners will be looking for direction at VMware Partner Exchange 2012, which takes place Feb. 13-16 in Las Vegas, and we’re bringing you all the news from the show right here. Check back often for the latest updates on VMware technologies, products and channel programs.VMware SMB appeal still lags Microsoft, VARs sayDespite a reorganized sales force and additional channel incentives for partners, VMware still faces an uphill battle against Microsoft for the SMB market, say VARs at the VMware Partner Exchange conference. VARs want VMware to focus more effort on educating customers about VMware, as well as look at the pricing for SMB customers.VMware partners eye new channel incentivesVMware announced new solution competencies for VARs in specific areas. Some partners liked the program, as it would give them a competitive advantage over other partners. But smaller partners with limited resources will be forced to pick their battles.